{"product_id":"conceptual-selling","title":"Conceptual Selling","description":"\u003cp\u003e\u003cspan\u003e“You aren’t selling a car… you’re selling a dream!” Conceptual selling focuses on the idea that prospects buy the concept that a product is based on. In other words, they buy the concept of the solution and not the solution itself. For example, a car salesperson might explain how a competitor’s vehicle may have specific, future issues, which their model avoids.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis process adopts 5 stages of questions: confirmation, new information, attitude, commitment, and basic-issue questions. A salesperson who uses conceptual selling helps their prospect visualize their future needs and positions their product as the solution. This course will explain how to do it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBy the end of this course, you’ll be able to:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Understand what conceptual selling is and apply it as a salesperson\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adopt the 5 stages of questions in conceptual selling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Identify essential conceptual selling tips\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhy take this course?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe conceptual-selling methodology helps you avoid listing the generic features and benefits of a product. If you work in the sales profession, conceptual selling can help you show prospects how a specific product can help them. This course will help you understand the conceptual-selling methodology and how to adopt the 5 stages of questions in conceptual selling. You’ll also learn essential conceptual-selling tips to encourage a successful sale.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46707491209452,"sku":null,"price":7500.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/5611\/3900\/files\/conceptualselling.png?v=1754041228","url":"https:\/\/www.stratfordacademy.online\/products\/conceptual-selling","provider":"Stratford Academy","version":"1.0","type":"link"}