Certificate in Digital Marketing and Online Engagement

This course provides hands-on knowledge for building and executing effective marketing strategies. Learn how to plan campaigns, leverage SEO, PPC, and social media platforms like LinkedIn, and use customer insights to drive results. Explore key techniques in digital optimization, content creation, email marketing, and influencer and affiliate marketing. The course also covers viral marketing strategies to help your message reach wider audiences.

Modules covered in this course:

·         Developing Your Marketing Strategy

·         Planning Campaigns

·         SEO and PPC

·         Digital Marketing: LinkedIn and Social Media

·         Customer Insights and Analysis

·         Digital Optimization

·         Content Marketing

·         Email Marketing

·         Influencer and Affiliate Marketing

·         Viral Marketing