Marketing Essentials

This course introduces the core principles of effective marketing for any business or brand. Learn how to position your website as a powerful shop window, conduct meaningful research, and understand your customers. Explore the impact of social media, content curation, partnerships, and brand ambassadors. The course also covers networking, storytelling through marketing, and an introduction to marketing automation to streamline outreach and engagement.

Modules covered in this course:

·         Your Shop Window, Your Website

·         Do Your Research (Brand and Product)

·         Know Your Customers

·         The Power of Social Media

·         Curating the Right Content

·         The Role of Partnerships

·         Brand Ambassadors

·         The Power of Networking

·         Show, Don't Tell

Introduction to Marketing Automation